As one of the world's largest biscuit producers, we believe that an important part of our responsibility is helping our consumers adopt healthy nutrition habits and obtain information about food. Thus we strive to diversify our products and produce tastier and healthier alternatives that take into account dietary habits and consumers' health.
We conduct our marketing and communication activities in a responsible way in line with our commitment to prioritize protection and improvement of community health. Under the umbrella of Yıldız Holding, which is the leading actor to set high standards in the food industry, we supported the preparation of the very first Responsible Nutrition Communication Guide developed to improve the marketing and communication standards up to global standards.
The responsible nutrition principles are aimed to ensure widespread consumption of our world-class, high quality and delicious products. It also emphasizes the importance of conscious consumer decision-making. We take into consideration our principles in our all marketing and communication tools we employ including commercials, advertorials, sponsorships, awards and other similar promotional activities.
Through our efforts, we have reduced fat by 19%, saturated fat by 58% and salt by 61% in 16 “canteen” products in 2016. Among these products, the fat content of those containing chocolate has been reduced by 5%. None of the products in our biscuits, cakes and chocolates categories contain trans fat. We continue our efforts for the sustainability of our consumer food safety and our quality values. In the total turnover products with high nutrition value have a 10% share, products with reduced sugar, fat and salt have a 1% share and products with no added sugar have a 0.5% share.